I was watching TV at a friend's house tonight when I saw this ad:
I know this is meant to be funny, but it just left me wondering, why is there only one female M&M cartoon, and why is she always presented in such a sexual way? I know sex sells, but would it hurt to even things out and have a sexy male M&M? Or a funny, normal female M&M? And does anyone else find sexually anthropomorphized (or, I guess I should say, gynecomorphized) food somewhat disturbing? Is there anything the female body isn't used to sell?
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3 comments:
I was thinking of writing about this just the other day! I definitely find it disturbing as well, not only for the reasons you mentioned, but also because there's a (apparently female) green orb on my television speaking in a husky voice.
If you think this one is bad, check out this orangina advert: http://www.youtube.com/watch?v=z6V9mtDxn9Q
Yeah, I'd never really thought about it before but it is rather ridiculous. I'm not sure I want any of my food to talk, much less try to seduce me. It's very strange and rather disconcerting. I guess the answer is no, there isn't anything they don't try to use sex to sell. Crazy.
Really, more than the seduction by food being disturbing, it just pisses me off that, as happens so often in other commercials/tv shows/movies/comic books/whatever, the only female character is just there for sex appeal.
That Orangina ad is so creepy.
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